Privacy Policy - PolicyBoss Pro Elite (App)


The Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 ("Rules") requires that anybody corporate which collects, stores, receives and/or handles personal information of a user, shall provide a privacy policy for handling and dealing in the personal information and make available such policy on its Website.

Sensitive personal data or information ("Personal Information") of a person is defined under the Rules to include information relating to:-

  • User Account related information such as Registered Mobile Number, Password, Personal Image, Access to Phone Contact List and Call Logs;
  • Financial information such as Bank account or credit card or debit card or other payment instrument;
  • Physical, physiological and mental health condition;
  • Sexual orientation;
  • Medical records and history;
  • Biometric information;
  • Any detail relating to the above.

Any information that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force is not regarded as Personal Information or data for the purposes of Rules.

This policy (hereinafter referred to as the "Privacy Policy") is to inform you regarding the collection and use of your Personal Information by Landmark Insurance Brokers Pvt. Ltd. ("Company" / "PolicyBoss"), which is collected during your visit to our mobile app PolicyBoss Pro Elite (hereinafter referred to as the "Mobile App") or at the time of downloading, access, use of PolicyBoss Pro Elite App.

For the purpose of this Privacy Policy, wherever the context so requires, "you" "your" or "user", shall mean any natural or legal person who has agreed to provide his/her personal information by registering on the Mobile App; The terms, "we", "us", "our", appearing in this Privacy Policy shall mean and refer to Landmark Insurance Brokers Pvt. Ltd. and owners and proprietors of the Trademark, domain name and PolicyBoss Pro Elite Mobile App.

What Personal Information is collected?

We provide a number of insurance related services through the Mobile App. We collect personally identifiable information such as name, age, gender, email, telephone number and address when you download, install the PolicyBoss Pro App and register. For enabling accurate and identifiable profile information, users are required to upload their respective profile picture. Additionally, users are required to upload images of their PAN Card, Aadhar Card, Education Proof, Bank Account Cancelled Cheque and other requisite details, as may be required to register as a Point of Sales Person, in accordance with Insurance Regulatory and Development Authority of India (IRDAI) guidelines.

This app transmits User’s Profile Information including Image, Phone Contacts and Call Logs with our middleware ( to enable My Profile, user’s personal information hub and Sync Contacts, a unique exclusive feature aimed at boosting overall productivity of user by showcasing agent’s customer and prospect information against synced contacts.

Personal information does not include information that has been collected or mode anonymous such that it can no longer be associated with a specific person.

What is the Personal Information used for?

Your personal information is used by us to provide you information and knowledge in relation to the various insurance schemes, policies and related services, available in the market for your benefit. We would therefore use your personal information in order to:

  • Respond to queries and request submitted by you
  • Facilitate orders or applications submitted by you
  • Use our best efforts in resolving any tickets pertaining to problems or issues in connection with the services provided by us to you
  • Offer products and/or services that may meet your needs
  • Enable App Functionalities to boost our agent productivity
  • To carry out any obligation in relation to any agreement that you may have with us

Your contact information such as email and telephone number can be either used by us and / or our authorized persons to send you messages, emails and notifications in connection with new products, promotions of related schemes and policies which are offered by various insurers. By registering with us therefore, you authorise us and our authorized persons / agents to contact you and offer your information related to matters of insurance and policies, notwithstanding your registration with DNC and / or the NDNC.

If at any time you wish us to stop using your information for any or all of the above purposes, please contact us as set out below. We will stop the use of your information for such purposes as soon as it is reasonably possible to do so.

Information sharing & disclosure

Upon registering on the PolicyBoss Pro Elite App, your Personal Information is encrypted and stored on servers hosted internally or with third party service providers ("Storage Servers") under legally binding contracts, which comprise strict confidentiality related obligations. Profile Image and Sync Contact Information (Contact List & Call Logs) is transferred in encrypted form using ssl to our middleware ( Storage Servers are under complete control of Landmark and its authorized representatives. Additionally, the third party service providers who host our Storage Servers are required to maintain the security standards that are prescribed from time to time, under the Information Technology Act 2000 ("Act") and Rules.

The collected Personal Information will be transferred to selected third parties, such as the insurance companies, our affiliates, and business partners, after seeking appropriate consent from you at the time of collecting the Personal Information from you. The third parties with whom we will share your Personal Information will not use your Personal Information for any purposes other than for what we have agreed with them. Additionally all third parties with whom we may share your Personal Information, are also required to maintain the minimum levels of security and protection, as may be prescribed under the provision of the Act and Rules from time to time, in order to safeguard your Personal Information.

We will also share your Personal Information with insurance companies ("Insurance Companies") for the purpose of facilitating the insurance related services, issuance and service of your sourced insurance policies.

We will keep your Personal Information only for as long as is necessary for the purpose of providing you with the services mentioned hereinabove. We will not use your Personal Information for any of the purposes if you have indicated that you do not wish us to use your Personal Information by submitting your request in this regard to us at the time of collecting the Personal Information or at a later stage as set out below. If we have a merger with anyone in the market, we will notify you by making appropriate changes to this Privacy Policy or through e-mail or messages.

Changes to our records

If you would like to review, change or delete the Personal Information you have supplied us with, please contact us as set out below.

Collection of non-personal information

We may automatically collect non-personal information about you such as the type of internet browsers you use or the website or any other application from which you linked to our Mobile App upon your access to our Mobile App. We may also aggregate details which you have submitted to the Mobile App (for example, your age and the town where you live etc). You cannot be identified from this information and it is only used to assist us in providing an effective service. We may from time to time supply third parties with this non-personal and/or aggregated data in a completely anonymous way, for uses in connection with improving the Mobile App.


Except as set out in this privacy policy, we will not disclose any Personal Information without your permission unless we are legally entitled or required to do so. We oblige law enforcement and regulatory investigation to enforce laws aimed to prevent intellectual property infringements, fraud and/or any other crime, if we believe that such action is necessary to protect and/or defend our rights, property or personal safety and those of our users/customers or other individuals. As a result, in reply to a confirmed request, from any law enforcement or other government agency, linked to an alleged illegal activity or a criminal investigation, we may reveal your Personal Information such as name, address (in full), telephone number email, history of userid, etc.

Use of your personal information submitted to other websites/entities

On our Mobile App, we may have links to websites/software applications/portals of Insurance Companies or you may be referred to our Mobile App through a link from another website/application. We recommend that you check the policy of each of the website/application you visit, especially when submitting any Personal Information to such website/application, to understand their policies since we cannot be responsible for the privacy policies and practices of other websites.

Data Retention Policy

We shall store your personal information for lawful purposes only. We keep de-identified data for research and statistical purposes for a longer period.

If you close your account, we have no obligation to retain your data, and we may delete any or all of your data without liability. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, or if required by law, or for other legitimate purposes. We may continue to store your data in anonymised form for analytical and research purposes for a period of one hundred and eighty days after any cancellation or withdrawal of the registration, as the case may be or as per our retention policy or as per the period prescribed by applicable regulatory/statutory/governmental authorities.

Changes to our Privacy Policy

From time to time, we may make changes to this Privacy Policy at our sole discretion. In the process, if we make any substantial changes in the manner in which we utilize, store or share your personal information, we will inform you by posting such changes here on this Privacy Policy page. Please check our Privacy Policy on a regular basis.

Location Services (Only for Employee)

We have extended the app usage to our employee base who will be actively using app services to conduct their business as per need. To this effect, we are adding a functionality of attendance marking for our employees as registered app users. Location services are called only for the sole purpose of attendance marking, given that the company has business operations spread across India. This service is exclusively meant for use for employee attendance and upon successful completion, all location services are terminated.

Grievance; Contact

Please contact Grievance Officer Susanna Lobo at or call on our toll free number 1800-419-4199, if you would like to review, change and/or delete the Personal Information submitted by you or discontinue our use of your personal information or generally would like to know more about our privacy policy or for any queries or grievance pertaining to our privacy policy.

Specifically for Account Deletion, please refer to Account Deletion Form.